On August 9th, the entertainment agency and contents production company SM C&C revealed their merger and acquisition of Woollim Entertainment. The band Nell and the idol groups INFINITE and Tasty that were affiliated to Woollim Entertainment have now switched to SM C&C but through a brand extension that would keep their independent color, ‘Woollim Label’. So, what is the probability of INFINITE performing during the SM concert? The answer is ‘open’
On the 19th in the afternoon, medias have claimed ‘INFINITE is joining the SM Town concert world tour’. Later on, an SM C&C representative has denied this, saying “INFINITE’s participation [to the SM Town world tour] is impossible as of now because of their world tour and schedules overseas”
However, the representative then added “Tasty will take part in the October SM Town concert in Beijing”, revealing the attendance of other artists from Woollim Label. The band Nell won’t take part in this but the attendance of Tasty, another artist from Woollim Label, is confirmed. It means that even if their roots are different, now that they’re under the same company, they’re affiliated with ‘SM Town’, which is SM Entertainment’s concert brand.
Like this, talking about INFINITE’s participation in the SM concert has become complicated. Nothing about INFINITE’s schedule after their world tour is confirmed. Time will be needed to know whether we’ll be able to see INFINITE, Tasty, TVXQ, SNSD and the other SM artists all together on one stage.